Xbox visual design
The Xbox Series S & X continue the visual legacy that began with the One S in 2013, featuring a design ethos where functional elements are transformed into graphic symbols for expressive use. This approach, which we've coined Intelligent Geometry, marries form and function in a seamless aesthetic.
Throughout the design development process, our design team, in collaboration with partners Cinco design and Airlift, delved into a wide array of graphical treatments, pushing the boundaries of what our consoles could represent visually. Each iteration was a step toward refining the Xbox's identity, ensuring that every aspect of the console's design serves both a practical purpose and a visual narrative.
